Hawke Media
Hawke Media is a Los Angeles marketing consultancy founded in 2014 by Erik Huberman that trades under the trademarked tagline Your Outsourced CMO, with offices listed in Los Angeles, New York and Chicago. Its model pairs senior marketing strategists with a full-service team covering lifecycle, paid search and social, Amazon, SEO, content, creative and web on a month-to-month, a la carte basis, and its site says it has grown more than 6,000 brands including Crocs, Red Bull, Verizon and Sweetgreen. Nobody pays to be ranked.
Why it’s hereThe best-known outsourced-CMO model for consumer brands, with 6,000-plus brands served per its site and a published roster of national clients. Number 5 of the fractional CMOs in the US.
Who leads itErik Huberman, CEO.
Work they can showK-Swiss. Widened Facebook ad targeting beyond sneaker enthusiasts, reaching 900% ROAS on a one-day Ghostbusters collection sale. Crocs. Social media work featured as a case study.
Estimated: $8,000–$15,000/mo, typical for US fractional CMO retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forConsumer and ecommerce brands that want a fractional CMO backed by a large in-house team for paid social, paid search, Amazon, email and CTV, with offices in Los Angeles, New York and Chicago.
- Based in
- Los Angeles, CA
- Founded
- 2014
- Led by
- Erik Huberman, CEO
- Known for
- outsourced CMO · ecommerce and DTC · paid media · lifecycle marketing · full-service execution
- Named clients
- Crocs, Red Bull, Verizon, HP, Sweetgreen, Funko, Barstool Sports, Casamigos
- Best for
- Consumer and ecommerce brands that want a fractional CMO backed by a large in-house team for paid social, paid search, Amazon, email and CTV, with offices in Los Angeles, New York and Chicago.
- Selected work
- Estimated cost
Estimated: $8,000–$15,000/mo, typical for US fractional CMO retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
Sources hawkemedia.com, netsuite.com
Describe the job. One fractional CMO writes back.
Tell us what you sell, what is not working, and what done looks like. We read it and ask one provider — from this list, or from the publisher’s bench — to contact you within a business day. Asking is free. You do not have to hire them. Nobody else gets what you wrote.
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